Review ten calls
For each call, record date, response time, customer need, next-step owner, and outcome: booked, pending, declined, or unknown.
Find one pattern
Count calls with no response or unknown outcome. Look for a pattern by time of day or the person on duty.
Write the rule
When a call is missed, who checks it, by when, where is the outcome recorded, and what gets escalated? Test one change for two weeks.
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